Identify Your Niche Understanding Your Market When starting an online flower business, the first thing you need to do is identify your niche. Trust me, not every flower shop caters to the same customers. Think about who your ideal clients are. Are you going for weddings, corporate events, or everyday bouquets? Understanding your market will […]

Finding Your Niche Identifying Your Target Market Hey there! One of the first things I had to do when starting my online flower business was to really nail down who my audience was. Were they young couples looking for wedding flowers, businesses searching for decorations, or maybe just locals wanting to surprise their loved ones?