Identify Your Niche Understanding the Market When I first decided to dive into the flower business, I quickly learned that identifying a niche was super important. The floral market is broad, and it was vital to narrow down what segment I wanted to target. From wedding bouquets to corporate events, there’s a lot to explore. […]
Finding Your Niche in the Floral Market Understanding Flower Types and Trends When I first dived into the flower business, I realized that not all flowers are created equal. It’s vital to understand the different types of flowers and their seasonal trends. I recommend starting by researching local florists and online marketplaces to see what
Day 1: Research and Plan Your Flower Business Understanding Your Market When I first considered starting my flower business, I knew I needed to get a solid grasp on the market. You gotta dig deep, folks! Look into who your potential customers are. Are they brides looking for the perfect bouquet or busy professionals wanting
1. Understand Your Market Identifying Your Customer Base Understanding who your customers are is crucial. In my journey, I found that breaking down the demographics helped tremendously. Are they young professionals looking for trendy arrangements, or older couples celebrating anniversaries? Knowing the age, gender, and lifestyle of your customers can really shape your business direction.