Identify Your Niche Understanding the Market When I first decided to dive into the flower business, I quickly learned that identifying a niche was super important. The floral market is broad, and it was vital to narrow down what segment I wanted to target. From wedding bouquets to corporate events, there’s a lot to explore. […]

Finding Your Niche in the Floral Market Understanding Flower Types and Trends When I first dived into the flower business, I realized that not all flowers are created equal. It’s vital to understand the different types of flowers and their seasonal trends. I recommend starting by researching local florists and online marketplaces to see what