1. Identify Your Niche Understanding Market Demand When I first started thinking about opening my online boutique, one thing I learned really quickly was the importance of identifying a niche. I had to find out what potential customers were looking for—what was hot and what was not. Researching market trends through resources like Google Trends, […]

Find Your Niche Understanding Your Passion The first step I took was to really tune into what I love. Seriously, think about what gets you excited. Is it trendy streetwear? Vintage finds? Or maybe you have a killer eye for accessories? Identifying your passion not only makes the process enjoyable, but it’s also the foundation