Understanding Business Continuity Planning What is Business Continuity? To kick things off, let’s define what we mean by business continuity. In basic terms, it’s about making sure that your business can still function during and after a disaster. Whether it’s a natural calamity, a cyber attack, or even a pandemic, having a robust plan ensures […]
Understanding Market Demand Impact on Strategic Planning When I first started diving into the world of business plans, one of the things that struck me was the importance of understanding market demand in relation to product life cycles. Knowing where your product is in its life cycle can deeply influence how you strategize for current
Understanding Your Market Research Your Audience When I first decided to dive into the world of online retail, I quickly learned that understanding my audience was key. You can’t just dip your toes in without knowing who you’re selling to. So, I started researching demographics – age, preferences, buying habits; you name it. The more