Executive Summary What is an Executive Summary? Alright, let’s dive into the first section of your business plan – the executive summary. Think of it as your business’s elevator pitch. In just a few paragraphs, you want to encapsulate the essence of your business. What do you do? Who do you serve? What are your […]
Step 1: Executive Summary Understanding the Purpose The executive summary is basically your elevator pitch. Imagine you’re trying to convince someone to invest a million bucks while you’re riding the elevator, and you’ve got just a few floors to make your case. The key here is to distill your entire business plan into a few
Understand Your Business Idea Identify Your Goals When I first started crafting my business plan, I didn’t realize just how crucial it was to properly define my goals. I would encourage anyone to take a step back and really think about what they want to achieve. Setting clear goals provides a roadmap for all the