Purpose and Audience of Your Business Plan Understanding Your Audience When I’m drafting a business plan, one of the first things I think about is who’s going to read it. Whether it’s investors, potential partners, or simply my own team, understanding my audience helps shape the content significantly. Each group has unique interests, and a […]
Factor 1: The Nature of Your Business Assessing Business Risks When I think about how often a business continuity plan (BCP) should be tested, the first thing that comes to my mind is the nature of the business itself. Different industries face unique risks and challenges. For example, in tech companies, cyber threats are a
1. Purpose of Your Business Plan Defining Your Goals When you’re working on a business plan, the very first thing to think about is your purpose. Are you aiming to secure funding? Perhaps your goal is setting a roadmap for your business’s growth. Whatever it is, clearly defining your objectives will significantly influence the length