Factor 1: The Nature of Your Business Assessing Business Risks When I think about how often a business continuity plan (BCP) should be tested, the first thing that comes to my mind is the nature of the business itself. Different industries face unique risks and challenges. For example, in tech companies, cyber threats are a […]
Executive Summary Overview of Your Business When I first wrote my business plan, the executive summary was basically my elevator pitch on paper. It’s the first thing potential investors, partners, or even employees will see, so I made sure it packed a punch. It includes a succinct description of my business, what we do, and
1. Purpose of Your Business Plan Defining Your Goals When you’re working on a business plan, the very first thing to think about is your purpose. Are you aiming to secure funding? Perhaps your goal is setting a roadmap for your business’s growth. Whatever it is, clearly defining your objectives will significantly influence the length
Hey there! If you’re stepping into the marketing arena after honing your business mission, I’m excited to share my personal insights on the next big moves to make. Let’s dive into five essential steps that will set your marketing plan on the right track in 2025! Conduct Market Research Understanding Your Audience First off, you’ve