Understanding Your Target Audience Defining Customer Segments When diving into the world of business planning, one of the first things I learned is the importance of understanding who my customers actually are. Defining customer segments helps you categorize your audience based on various characteristics like demographics, interests, and buying behavior. These details are invaluable in […]
1. Market Penetration Strategy Understanding Market Penetration When I first started my journey in product planning, the concept of market penetration was like that golden ticket I was searching for. Basically, it involves focusing on increasing the market share of an existing product. This could be through enhancing marketing strategies, cutting prices, or even offering
Streamlining Operations for Better Efficiency Understanding the Core Functions In my experience, the heart of any successful business strategy lies in how well it streamlines operations. For Unilever, Enterprise Resource Planning (ERP) systems serve to enhance operational efficiency. By integrating various business processes like supply chain management, production planning, and inventory control, Unilever is able