Understanding Your Market Identifying Your Target Audience When I first dipped my toes into the jewelry business pool, knowing my audience was key. Selling online means there’s a vast sea of potential customers, but not every single person out there is going to be into what I create. I began by defining who I wanted […]

Define Your Niche Finding Your Style When I first decided to plunge into the world of online jewelry, I had to figure out what style resonated with me the most. Was it boho chic, minimalist elegance, or maybe something more eclectic? Pinpointing my style helped me to carve out a niche and attract a specific