Identify the Business Opportunity Understand Your Market When I first started writing business plans, I learned that understanding the market was crucial. It’s not just about what you are selling; it’s about who you are selling it to. You need to know your audience like your best friend. What do they need? What are their […]
Get to Know Your Audience Understanding Who Will Read Your Summary When I’m working on my executive summaries, one of the first things I nail down is who the audience is. Are they investors, partners, or maybe even stakeholders? Knowing your audience helps tailor your message to hit home. It’s kinda like speaking to a
Step 1: Understand the Purpose of the Executive Summary Clarifying Your Objectives Before diving into writing your executive summary, it’s crucial to truly understand what you’re aiming for. This document is often the first thing financiers and stakeholders will read, and it’s your opportunity to grab their attention. Think of it as your pitch condensed